Staff Spotlight: Terri Lawson

July 1, 2025

“I truly enjoy helping people navigate through different circumstances and creating a space for them to be seen and heard.”

Q: How did you get into homeless services as a field of work?

A: I know now that it was the Universe bring together collaborative components because I stumbled into this work by way of interviewing for a director position at another agency and the Executive Director of that agency told me that she believed I would be perfect for a nonprofit she works closely with and recommended that I connect with that organization: Homeward. Once the connection was made, it has been strong and solid ever since. I have always worked in social/human services because I have a passion for helping others and a genuine care and kindness to connect with people.


Q: What’s your job at Homeward and has it evolved since you first joined?

A: My job and title have evolved over my time with Homeward, but my role and my work has remained anchored in the success and impact of the Homeless Connection Line. My current position is Access Programs Director.


Q: What are some parts of your job that you enjoy?

A: I truly enjoy helping people navigate through different circumstances and creating a space for them to be seen and heard. I also enjoy educating and talking with different organizations and businesses within the community to share a clear understanding of who we are and what our work encompasses. I have found delight in seeing and hearing the connection and understanding take place once people truly learn about our work. It is in those moments when they "get it" and it all makes sense for them, that I feel like I have made a huge difference in this journey to help end homelessness. And overall, being able to help people solve problems, de-stress, take a breath, believe a little more and overcome is another highlight in my work.


Q: Is there anything you wish more people knew or understood about homeless services as a field of work?

A: I do, I wish people understood that it is far more complex than just getting people off the street and out of sight. The compound complexities that people come with require dedicated, compassionate work, over time. We are tasked with ending a person’s or family's homelessness and that takes time, energy, effort, connections, collaboration and advocacy. We must consider how people will sustain and maintain that housing beyond that initial move in. What resources do they need, what challenges and barriers are they facing and how can we help reduce those? Poverty is a crucial component; people are poor and with such a low minimum wage how can someone truly afford the cost of living today? Lastly, I wish people understood that more deeply affordable housing (not market value) is the game changer needed.


Q: What motivates you?

A: My faith, my compassion, and my purpose keep me motivated in this work that can be heavy to lift for us. We are supporting people in crisis and folks with trauma and many times we do not have the thing they want most. However, knowing the impact of our work and that we are truly making a positive impact in someone's life makes it worthwhile.


By Elizabeth Handwerk April 7, 2026
"Homeward is there to bring all the different pieces of homeless services together. "
March 19, 2026
Data from the January 2026 Point in Time (PIT) count show that homelessness in the Richmond region remained relatively steady. The January 2026 PIT count recorded 618 people experiencing homelessness, which is slightly lower than the January 2025 count that recorded 660 people experiencing homelessness.
By Elizabeth Handwerk March 17, 2026
“It is rewarding and meaningful to know that accurate data directly impacts planning and service delivery for people experiencing homelessness.”
February 27, 2026
As the planning and coordinating agency of the Greater Richmond Continuum of Care (GRCoC), Homeward staff members work closely with local leaders and community members in participating jurisdictions across our region. Greater Richmond is a diverse area and our localities range from urban to suburban to rural. The needs of those communities differ as well.
February 18, 2026
As housing instability and the cost of living continue to rise nationally, and especially in the Richmond region, we’ve seen increased pressure on homeless services. These larger economic forces push more people to the brink of homelessness and add further strain to our current support network for individuals and families experiencing homelessness.
February 11, 2026
We often get questions about how people can help support the work of Homeward and homeless service providers in the Richmond region. One way we to help is talking to your elected representatives about the important work taking place and the need to fund proven, successful programs.
By Elizabeth Handwerk January 30, 2026
After nearly two decades of dedicated service and impact on efforts to solve homelessness in the Richmond region, Margot Ackermann, Ph.D. is retiring from her role as Director of Research and Evaluation at Homeward . While we will deeply miss her leadership, compassion, and institutional knowledge, we also celebrate the legacy she leaves behind: one that has strengthened our community, shaped data-driven practice, and inspired countless colleagues and partners.
January 28, 2026
There is incredible compassionate collaboration that happens with trained street outreach professionals and Homeward - the dedicated planning agency for the Greater Richmond Continuum of Care (GRCoC) – each and every day, but especially on days with extreme weather.
January 21, 2026
Most of us have seen the weather reports for this weekend’s winter storm. Any accumulation, let alone what’s forecasted, is disruptive for everyone, especially our neighbors facing homelessness.
January 14, 2026
Later this month, Homeward will organize the Winter 2026 Point in Time (PIT) count for our region. The PIT count takes place annually and has been managed by Homeward since 1999.