Staff Spotlight: Frances Marie Pugh

June 25, 2025

"In every aspect of homeless services, the principal question is always how decisions will impact someone who is currently experiencing homelessness."

Q: How did you get into homeless services as a field of work?

A: I started in homeless services as an AmeriCorps VISTA through Virginia Housing Alliance. My background is in economics, public policy, and direct service through volunteerism, so homeless services turned out to be an unexpectedly natural fit!


Q: What’s your job at Homeward and has it evolved since you first joined?

A: When I first started at Homeward, my role was a little bit of everything. I found my niche in writing coordinated funding applications and have helped our community secure an additional $3.8 million in competitive funds dedicated to homeless services. In my current role, I mostly focus on ways to improve the efficiency and efficacy of coordinated funds in our community, in addition to supporting our competitive funding competitions and grants administration.


Q: What are some parts of your job that you enjoy?

A: I most enjoy the opportunities that I have to be in-person with our partners! In my role, I see the system from a very different perspective than from those on the ground doing the work, so it’s incredibly valuable to me to learn from our partners and the amazing professionals who serve in contexts that I don’t normally see.


Q: Is there anything you wish more people knew or understood about homeless services as a field of work?

A: As a field of work, I wish that more people understood just how person-centered the work is. In every aspect of homeless services, the principal question is always how decisions will impact someone who is currently experiencing homelessness, especially in policy and funding decisions.


Q: What motivates you?

A: I am motivated by the knowledge that the work we do at Homeward makes a positive difference in the lives of our neighbors experiencing homelessness, both presently and in the future. I also am motivated by the hope that the work we do will not only reduce the total number of people experiencing homelessness in our region, but strengthen our community’s integrated safety net resources to respond when someone experiences a housing crisis at any level.


By Jen Johnson June 10, 2026
Earlier this week, Homeward held the first-ever in-person Collaborative Agency Support Exchange (CASE) session, bringing together homeless service providers, healthcare partners, outreach teams, local governments, and community organizations from across the region.
June 2, 2026
Rayne is a MSW student at VCU's School of Social Work and this year's Coalition Support Intern at Homeward. We asked for her perspective on the connections between social work and homeless services now that she's been with us for a few months.
By Kelly King Horne May 28, 2026
Iain De Jong of Org Code Consulting shared a video today “Want to help with homelessness? Do this. Not that.” This is one of the best summaries of how all of us can be a part of addressing the homelessness crisis in our community. The video is only 7 minutes, and Iain is always worth listening to but here is my summary of what touched me.
April 28, 2026
Homeward – the planning agency for the Greater Richmond Continuum of Care (GRCoC), a network of homeless service providers that deliver coordinated and compassionate solutions to homelessness in the Richmond region – will host the 2026 Best Practices Conference on Friday, May 1, 2026 at the DoubleTree Richmond-Midlothian hotel in Chesterfield County.
By Elizabeth Handwerk April 7, 2026
"Homeward is there to bring all the different pieces of homeless services together. "
March 19, 2026
Data from the January 2026 Point in Time (PIT) count show that homelessness in the Richmond region remained relatively steady. The January 2026 PIT count recorded 618 people experiencing homelessness, which is slightly lower than the January 2025 count that recorded 660 people experiencing homelessness.
By Elizabeth Handwerk March 17, 2026
“It is rewarding and meaningful to know that accurate data directly impacts planning and service delivery for people experiencing homelessness.”
February 27, 2026
As the planning and coordinating agency of the Greater Richmond Continuum of Care (GRCoC), Homeward staff members work closely with local leaders and community members in participating jurisdictions across our region. Greater Richmond is a diverse area and our localities range from urban to suburban to rural. The needs of those communities differ as well.
February 18, 2026
As housing instability and the cost of living continue to rise nationally, and especially in the Richmond region, we’ve seen increased pressure on homeless services. These larger economic forces push more people to the brink of homelessness and add further strain to our current support network for individuals and families experiencing homelessness.
February 11, 2026
We often get questions about how people can help support the work of Homeward and homeless service providers in the Richmond region. One way we to help is talking to your elected representatives about the important work taking place and the need to fund proven, successful programs.