Staff Spotlight: Frances Marie Pugh

June 25, 2025

"In every aspect of homeless services, the principal question is always how decisions will impact someone who is currently experiencing homelessness."

Q: How did you get into homeless services as a field of work?

A: I started in homeless services as an AmeriCorps VISTA through Virginia Housing Alliance. My background is in economics, public policy, and direct service through volunteerism, so homeless services turned out to be an unexpectedly natural fit!


Q: What’s your job at Homeward and has it evolved since you first joined?

A: When I first started at Homeward, my role was a little bit of everything. I found my niche in writing coordinated funding applications and have helped our community secure an additional $3.8 million in competitive funds dedicated to homeless services. In my current role, I mostly focus on ways to improve the efficiency and efficacy of coordinated funds in our community, in addition to supporting our competitive funding competitions and grants administration.


Q: What are some parts of your job that you enjoy?

A: I most enjoy the opportunities that I have to be in-person with our partners! In my role, I see the system from a very different perspective than from those on the ground doing the work, so it’s incredibly valuable to me to learn from our partners and the amazing professionals who serve in contexts that I don’t normally see.


Q: Is there anything you wish more people knew or understood about homeless services as a field of work?

A: As a field of work, I wish that more people understood just how person-centered the work is. In every aspect of homeless services, the principal question is always how decisions will impact someone who is currently experiencing homelessness, especially in policy and funding decisions.


Q: What motivates you?

A: I am motivated by the knowledge that the work we do at Homeward makes a positive difference in the lives of our neighbors experiencing homelessness, both presently and in the future. I also am motivated by the hope that the work we do will not only reduce the total number of people experiencing homelessness in our region, but strengthen our community’s integrated safety net resources to respond when someone experiences a housing crisis at any level.


By Elizabeth Handwerk April 7, 2026
"Homeward is there to bring all the different pieces of homeless services together. "
March 19, 2026
Data from the January 2026 Point in Time (PIT) count show that homelessness in the Richmond region remained relatively steady. The January 2026 PIT count recorded 618 people experiencing homelessness, which is slightly lower than the January 2025 count that recorded 660 people experiencing homelessness.
By Elizabeth Handwerk March 17, 2026
“It is rewarding and meaningful to know that accurate data directly impacts planning and service delivery for people experiencing homelessness.”
February 27, 2026
As the planning and coordinating agency of the Greater Richmond Continuum of Care (GRCoC), Homeward staff members work closely with local leaders and community members in participating jurisdictions across our region. Greater Richmond is a diverse area and our localities range from urban to suburban to rural. The needs of those communities differ as well.
February 18, 2026
As housing instability and the cost of living continue to rise nationally, and especially in the Richmond region, we’ve seen increased pressure on homeless services. These larger economic forces push more people to the brink of homelessness and add further strain to our current support network for individuals and families experiencing homelessness.
February 11, 2026
We often get questions about how people can help support the work of Homeward and homeless service providers in the Richmond region. One way we to help is talking to your elected representatives about the important work taking place and the need to fund proven, successful programs.
By Elizabeth Handwerk January 30, 2026
After nearly two decades of dedicated service and impact on efforts to solve homelessness in the Richmond region, Margot Ackermann, Ph.D. is retiring from her role as Director of Research and Evaluation at Homeward . While we will deeply miss her leadership, compassion, and institutional knowledge, we also celebrate the legacy she leaves behind: one that has strengthened our community, shaped data-driven practice, and inspired countless colleagues and partners.
January 28, 2026
There is incredible compassionate collaboration that happens with trained street outreach professionals and Homeward - the dedicated planning agency for the Greater Richmond Continuum of Care (GRCoC) – each and every day, but especially on days with extreme weather.
January 21, 2026
Most of us have seen the weather reports for this weekend’s winter storm. Any accumulation, let alone what’s forecasted, is disruptive for everyone, especially our neighbors facing homelessness.
January 14, 2026
Later this month, Homeward will organize the Winter 2026 Point in Time (PIT) count for our region. The PIT count takes place annually and has been managed by Homeward since 1999.